Clik here to view.
Using social media for new product development
Social media is one of the most powerful ways to understand your consumers. The traditional ways for a brand to communicate range between television, print campaigns, advertising and PR. All of these...
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Using social media for market research
As social media and digital communication accelerate, the impact is being felt beyond mass-consumer advertising and bursting into all part of the business world. From large B2B companies to your local...
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Social media for e-commerce start-ups
Social Media is a naked communication medium. There is no ad agency making your adverts, no journalist writing an article about you. It’s just you and your customer, staring straight into each other’s...
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Social media in the real world
The cutting edge of social media is offline. Businesses have become increasingly lost in cyberspace. They have forgotten that users are still walking around in the real world. Touchscreens can bring...
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Gary Vaynerchuk on Social Media
I specialise in social media for brands and business, but Gary Vaynerchuk is the master of social media for individual entrepreneurs. He started as a baseball card collector and grew a multi million...
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Owned, earned and paid media
In 2009 Forrester picked up on some discussions in social media circles from people such as David Armano and codified the classification of digital media into owned, earned and paid types of media....
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Social Video Apps
Video is the most powerful form of storytelling medium in all social media. This month I’ve been experimenting with Social Cam as a publishing medium for short, punchy videos about design, business and...
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Five ways to get in the mood to write
As an entrepreneur, investor or advisor these days you need a professional looking blog to maintain your credibility. You need a place to showcase your thinking and participate in longer conversations...
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Social media: PR vs. Advertising vs. Design
Advertising, design and public relations all have something useful to contribute to social media. But they come from very different worlds and they each have hidden biases. Customers just experience...
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B2B Digital Marketing Book
Too many social media professionals don’t understand how to market to a cynical business audience. They get lulled into a false sense of security because many B2B (business-to-business) sales look just...
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Best books about digital marketing
Social media is often the least respected part of the marketing mix. With an internet full of cat pictures and funny home videos it’s easy to see why social media isn’t taken seriously by business...
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Five ways to get in the mood to write
As an entrepreneur, investor or advisor these days you need a professional looking blog to maintain your credibility. You need a place to showcase your thinking and participate in longer conversations...
View ArticleClik here to view.
My digital marketing book
We are in the middle of the biggest change in business communications since the printing press. The move to mobile email, video calling and social media has made business communications faster and...
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Digital marketing for business consulting firms
Getting a social media programme started for a professional services firm is surprisingly hard. My book Tickle: Digital marketing for tech companies is focused on technology businesses but professional...
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Social media: PR vs. Advertising vs. Design
Advertising, design and public relations all have something useful to contribute to social media. But they come from very different worlds and they each have hidden biases. Customers just experience...
View ArticleClik here to view.
Foreword to Tickle: Digital Marketing
Dr Ross Brennan is the author of Business-to-Business Marketing which is the leading international text book on marketing for companies that sell their products and services to other companies. Dr...
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How to deal with a hate blog
A hate blog is a website that has been created to deliberately attack someone. It’s hard to know what to do about it if one is created to attack you. This post covers a series of countermeasures and...
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Using social media for new product development
Social media is one of the most powerful ways to understand your consumers. The traditional ways for a brand to communicate range between television, print campaigns, advertising and PR. All of these...
View ArticleClik here to view.
Using social media for market research
As social media and digital communication accelerate, the impact is being felt beyond mass-consumer advertising and bursting into all part of the business world. From large B2B companies to your local...
View ArticleClik here to view.
Social media for startups
Social Media is a naked communication medium. There is no ad agency making your adverts, no journalist writing an article about you. It’s just you and your customer, staring straight into each other’s...
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